A Beginner's Guide to Web 2.0 Tools for Business Part 2

Here is a basic guide as a starting point to help you identify Web 2.0 services that might prove useful inside your company.

Marketing Communications

As core Web 2.0 technologies like blogs, wikis, and video-sharing sites revolutionize how companies communicate with customers, a new crop of specialized Web 2.0 tools are making it easier than ever before for marketing professionals to get the word out.

Astoria Software A Web-based content management tool for coordinating all aspects of the production process, from project-based collaboration to tracking and syndication of published documents.

Jadu Intranet 2.0 A Web-based content management system that offers products for non-technical users, government clients, and small- to large-size companies.

Marqui Web-based content and project management tools for creating integrated marketing campaigns.

Project Teams

Software-based collaboration tools can be cumbersome because they require users to define work groups and establish processes ahead of time. These Web 2.0 equivalents are more flexible, so project teams can evolve gradually.

IBM Lotus Connections Social software from Big Blue with modules that allow participants to create and share profiles, blogs, bookmarks, and project-status dashboards.

BaseCamp A versatile project-management tool that combines blogs, lists, and multimedia content so users can track project milestones and communicate with team members.

CentralDesktop A wiki-based collaboration tool for non-technical users. Exceptionally easy to set up, with templates to help newbies get started.

To browse a more comprehensive directory, visit All Things Web 2.0 or Go2Web20.